7 Tips to reduce the cost of content creation on your small business so you can get in the game!

Here are some tips for small and medium-sized businesses to reduce the cost of content creation while still posting three times a day on social media:

  1. Create a content calendar: Plan out your content in advance so that you have a clear idea of what you want to post and when. This will help you avoid last-minute scrambling and ensure that you have a consistent posting schedule.

  2. Repurpose content: Rather than creating entirely new content every time, repurpose existing content in different formats. For example, turn a blog post into a video or an infographic.

  3. Use user-generated content: Encourage your followers to submit photos or videos that you can share on your social media pages. This not only saves you time and money, but also helps build engagement and community with your audience.

  4. DIY videos: Creating videos doesn't have to be expensive. Use your smartphone to record short clips and edit them together using free or low-cost video editing software. You can also use stock footage and images to create engaging videos.

  5. Outsourcing: Consider outsourcing content creation to freelancers or agencies. While this will incur a cost, it can be more cost-effective in the long run as you'll have access to professional-quality content without investing in expensive equipment or software.

  6. Focus on quality over quantity: Rather than trying to post three times a day, focus on creating high-quality content that resonates with your audience. It's better to post less frequently but with high-quality content than to post frequently with low-quality content.

  7. Use scheduling tools: Use social media scheduling tools like Hootsuite or Buffer to schedule posts in advance. This will save you time and ensure that your content is posted at optimal times for maximum engagement.

By implementing these tips, small and medium-sized businesses can reduce the cost of content creation while still maintaining a strong social media presence with three posts a day.

Stephen Andrews