Growing the Brand of an Accounting Firm
Abundant Beans
Abundant beans is an accounting firm that focuses on woman owned veterinary clinics. Due to the tenacity of the owner, and some amplification of from our services, they have gained a national reputation that is enabling them to grow at an unprecedented rate.
What were we contracted to do?
We began our relationship with Abundant Beans in 2018 and we have done nothing but help each other grow. Jamie, the owner, and founder had it in mind to build an accounting firm unlike any other. She wanted to have character, and integrity, and to stand loudly and proudly for Female Owned Veterinary Clinics across the USA.
We were contracted to create a podcast, which included website development, long and short-form video creation, photography, social management, and live video production.
What was our approach?
Jamie knew she wanted to start a podcast, and we knew it was the best way to hit all of our objectives. So we got to work building the website, shooting the first episodes, providing feedback, and growing her audience by honing the messaging.
The “90 to Launch” process:
90 days to build website and film first 4 episodes
Days 61-90 were used to generate hype and press around the launch
Continual feedback from us, and the podcaster to improve the show and content
How did we do?
This relationship is still very much alive and well, but, how have we done so far?
Since the relationship has begun, Abundant Beans has more than quadrupled their revenue
We often hear stories of individuals all over the country who have never spoken to Jamie but know her brand
Her YouTube and other social media outlets receive 20,000+ views each per month, with zero ad spend
Driven by her audience, she has been invited to several speaking engagements and company councils to assist their customers