Podcasting as a Pillar of Content Generation
Who should start a podcast?
There is a narrative story that can fit around every industry. If you seek to entertain, educate, or improve the lives of your audience you have the right frame of mind to start podcasting. We will even help you develop them show from the ground up!
What is Podcasting?
Simply put podcasting can be any content that you regularly produce turned into an audio format and pushed out to the world via various podcasting apps.
For your business or organization, it is an incredibly easy way to produce mass amounts of content for your target market using your highly honed and developed message.
Who is listening?
More than half of American Households have reported listening to a podcast in the last month. Podcasts continue to be one of the highest consumed media formats in the planet, especially those that employ social media strategies around growing their audience.
Can I make money Podcasting?
Absolutely! There are several ways to monetize a podcast! From brand deals, to creating classes, or selling products, there are a plethora of ways to drive revenue from your podcast, and we are one of the few agencies that have successfully monetized our client’s podcasts.
How do I get started?
How does this fit into my content marketing strategy?
Podcasting allows you to create a piece of “pillar” content that we are able to modify to fit all of your content needs, with a minimal time commitment from you, about 4 hours a month.
This allows the creation of video clips in all formats, advertisements, and audiograms. These are some simple examples of how these can all be used.